The Goal: Make Your Ads Look Less Like Ads Best Overall Ad Formats Conventional AdSense wisdom says background and border colors should be the same (essentially, there should be no border). That is true for 6 of the top 10 ad formats. However, it is not always the case. One thing we learn from these statistics is simply: do not use the default layout!

Bottom Line: Do not use the Google AdSense default layout! Continue reading »