Mar 27
The Goal: Make Your Ads Look Less Like Ads
Best Overall Ad Formats
Conventional AdSense wisdom says background and border colors should be the same (essentially, there should be no border). That is true for 6 of the top 10 ad formats. However, it is not always the case. One thing we learn from these statistics is simply: do not use the default layout!
Conventional AdSense wisdom says background and border colors should be the same (essentially, there should be no border). That is true for 6 of the top 10 ad formats. However, it is not always the case. One thing we learn from these statistics is simply: do not use the default layout!
Bottom Line: Do not use the Google AdSense default layout!
Link Color Performance
Top 10 Url Colors
Top 10 Border Colors
Top 10 Background Colors
Top 5 Text Colors
Average CTR By Weekday
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