1. Weight Watchers - Before and After Doors

These doors are labeled entrance and exit with the Weight Watchers logo in between.

2.Weight Watchers - Expanding Bus ride

3.Weight Watchers - Elevator…and Up and Down Weight

The elevator is showing how to avoid the yo-yoing of your weight (by the up and down and changing of floors in the elevator).

4. Weight Watchers - Weight Loss Boomerang

This “bacon boomerang” was handed to people as they walked down the street.

5. AnnaNas - Lost Cans of Weight

Anna Nas is a weight loss company in Italy. These “lost” cans were placed all over the city of Milan right before summer. Each one represented a kilo lost

6.Guarana Diet - Stop Growing

7.Special K - Weight Stretch

These stretch posters were attached to the back of weight machines, so the woman slimmed up as the lines to the weights were stretched.

8.Special K - Shrinking Snowmen

This billboard showed the snowman getting smaller and smaller, representing the days he was taking the Special K challenge.

9.Slim Fast - Getting Too Skinny